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Bodog88 Poker continues expansion to the East

Bodog88 is continuing its transition over to the east with the opening of an online sportsbook and casino in Vietnam, with a Poker site due to be launched before the beginning of 2013.

In a move that surprised many, Bodog pulled out of the European market altogether earlier this month having shut down operations in 20 Eastern European countries to focus on its move to Asia.

Bodog has mentioned in the past that the European market is now too competitive, but there is still a large gap in the Asian market that they want to try to fill. However, Bodog has kept their Canadian site open and these residents can continue to play on the .ca site.

Bodog has paired up with TLC88.com to add their poker site to their existing sportsbook and casino site, and with their expansion to Vietnam, Bodog has replaced over half the target market that they lost by moving out of Europe.

However, now comes the hard part. Bodog has to get the Asian market that they are targeting to sign up to the site, and this is going to be a big challenge, but it is one that they are looking forward to getting on with. The company mentioned that they were surprised that the Vietnamese market has been overlooked for so long by so many companies as there is a strong gambling community already in the country.

Amazingly, the complete withdrawal from Europe has not actually caused too much harm to Bodog’s site traffic. In fact, recent figures suggested that Bodog had experienced an upwards trend in the last couple of months. As they move from Europe to Asia, it is expected that Bodog could quickly become the ‘face of online poker’ in Asia in quite a short space of time if they play their cards right!

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